Choosing the best possible domain name for your business is a difficult task. There are so many factors to take into account when you make the decision as to which domain name is best for you. With a UK-based business however, there is no question about the fact that the best domain name you could possibly go for is a .uk.
This is because it instantly identifies your company as a business that is based in the United Kingdom. For many people, buying from a company that is located in the same country as them gives a sense of peace of mind that they don’t get.
Having a .uk domain name means that a customer knows straight away that your company is based in the UK. Any customer resident in the United Kingdom will be instantly more attached to your organisation, knowing that it is based in the same country as they are.
Also, a .uk domain name looks immediately more professional than a domain name such as .biz or .me.uk. Automatically, the domain names .com and .co.uk look corporate and professional, meaning that customers are far more likely to buy from a company that has one of these two domain names.
Of course, if you are outside of the UK, then you should go for a .com, or the particular TLD for your country. The connotations of a corporate feel mean that the extra cost of a .uk domain name is definitely justifiable based on the money you will make from the corporate identity it provides.
Looking professional also means that you are trusted by customers, which is an excellent achievement for any company and means that you are almost guaranteed to earn money from these customers. They are far more likely to buy from an organisation that they feel they can trust.
As well as this, a .uk domain name has the advantage of being one of the first extensions people decide to guess at if they forget the extension of a website. If, for example, a customer remembers the “simplewebhosting” part of our domain name, but cannot remember the extension, then the .uk domain name is one of the first extensions that they will try, especially if they live in the United Kingdom.
So overall, there is a multitude of benefits to registering a .uk domain name for your business website. It helps to establish your company’s identity as a UK business and increases the likelihood of your website being visited and trusted, both of which are very useful factors when trying to establish a presence online.
Of course, this does not mean you are limited to just the .uk domain name. You could buy one, or even several more, other domain names and redirect them all back to one particular domain name, whichever one you want to use.
However, .uk is certainly a domain name that has its benefits and therefore you should consider it as the best possible choice of domain name for your UK-based company website.